This article describes an eclectic market of hybrid cars, the results of different strategies for the automaker, as well as environmental regulatory issues that may promote or hinder the growth of the market in the United States. Introduces students to technology and regulatory aspects of vehicles using alternative powertrains and fuels, including hybrid electric vehicles, hybrids, electric vehicles, and Deisel engines. Enable students to assess the success of Toyota Prius, especially when used as a supplement to the discussion of the case updated Toyota Motor Corp:. Starting Prius (HBS Case 706458) "Hide
by Michael W. Toffel, Nazli Z. Uludere Aragon 15 pages. Publication Date: March 17, 2012. Prod. #: 612084-PDF-ENG
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