This case is the globalization of Asian pop music is useful for teaching the concept of regional business strategy, as well as cultural arbitrage. Music companies in case of need to understand why some markets are clearly more profitable than others. They also have to decide whether to expand internationally with a focus on regional Asia or, conversely, focus on the U.S. and other Western markets. "Hide
by Jordan Siegel, Yi Kwan Chu Source: Harvard Business School 33 pages. Publication Date: February 18, 2008. Prod. #: 708479-PDF-ENG
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