The very first of this two-part case, "Principled Capitalism", analyzes the exceptional values-based leadership practiced by the Cadbury owners, particularly how its firmly Quaker-inspired leaders developed a unique socially-engaged kind of capitalism. Through the Cadbury family's historical narration, it paints the international development and expansion of the chocolate business. Driven by a handful of committed entrepreneurs, and ruled by Quakers in the United Kingdom, it was an industry where an innovation could alter the marketplace overnight.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: July 27, 2015 PRODUCT #: IN1027-PDF-ENG