The twenty-first century world that is digital enabled mobile, authorize, content-hungry people to capture the value of enabling program and technologies to direct, create, share, and affect content on the other side of the development and delivery spectrum. Users were online in record amounts, spending a greater percentage of their time, and conducting more and more activities including social interaction, learning, entertainment, and communications. Digital technologies and broadband drastically revolutionized the value equation for many industries, giving more influence and power to the individual.
PUBLICATION DATE: March 30, 2011 PRODUCT #: 711494-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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