GE Healthcare (A): Innovating for Emerging Markets Harvard Case Solution & Analysis

The (A) instance describes how GE Healthcare developed an ECG apparatus optimized for low-income mass markets in India.

In addition, it converse the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

PUBLICATION DATE: March 29, 2011 PRODUCT #: INS161-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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GE Healthcare (A): Innovating for Emerging Markets

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