This case chronicles the origins and development of Sorbet, a chain of beauty salons targeting upper income girls in South African metropolitan areas. He attentively managed human resources to motivate workers and grow the customer base.
To complement this, the company started an external beauty therapy school train potential employees and to improve staff. Additionally, Fuhr stressed the importance of growing brand recognition and carefully adjusted the company's sales mix to optimize all possible profit margins creating a customer-centric culture. The case concludes by informing the reader of two new businesses that had lately been launched under the Sorbet brand and discusses the potential choices of growth and diversification that were open to the company.
The Beauty of Sorbet case study solution
PUBLICATION DATE: August 03, 2012 PRODUCT #: W12102-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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