Teva Pharmaceutical Industries, Ltd., DVD Harvard Case Solution & Analysis

How do businesses develop a strategy that's both low-cost and identified without becoming squeezed in the middle? Describes how Israel's first and greatest multinational, Teva, reached its dominant position that is worldwide in generic pharmaceuticals, an industry that has undergone significant change over the last 20 years.

Analyzes Teva's strategies to defend itself against both low-cost rivals from India and other emerging markets as good as Big Pharma companies, which are adopting increasingly competitive approaches in generics.

Teva Pharmaceutical Industries, Ltd., DVD case solution

PUBLICATION DATE: November 13, 2007 PRODUCT #: 708806-VID-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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