Nin Jiom: Selling Traditional Chinese Medicine in Modern Hong Kong Harvard Case Solution & Analysis

Hong Kong brand Nin Jiom was known in the territory of its flagship product Pei Pa Cough syrup Koa. It is thanks to bargain-weight of such over-the-counter traditional Chinese medicine (TCM), which Nin Jiom flourished for decades history. By the beginning of the 2000s, the rapid modernization of consumer culture in Hong Kong and the Hong Kong government's new policy of TCM TCM producers are required to adapt to the constantly changing business environment. Nin Jiom attention to that earned it an annual turnover of several hundred million Hong Kong dollars in the early 2000s. The company was able to continue expanding overseas and in mainland China. As production in Nin Jiom fit in an era when the Hong Kong government and the Hong Kong and the western community to pay more attention to TCM, than before? As the company managed to maintain its success as a brand TCM in modern Hong Kong? "Hide
by Bennett Yim, Vincent Mak Source: University of Hong Kong, 8 pages. Publication Date: March 19, 2004. Prod. #: HKU305-PDF-ENG

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