THE NEXT BIG THING Harvard Case Solution & Analysis

THE NEXT BIG THING Case Study Analysis

Industry

The global enterprise mobile technology industry is in growth lifecycle stageas its global demand is expected to reach $1225.78 by 2026.(Research and Market, 2019) The main competitors of the industry includes:Qualcomm,Master of Code, GlobalQuovantis Technology (The manifest, 2019),Solulab,Cissco,Ericcson,Huawei,IBM Cloud and Oracle Cloud(Software Testing Help, 2019).The main products of the industry comprise of Artificial Intelligence and Internet of Things (IoT) application, whereas the key market players of the industry are Viron It, Vates, Amazon Web Service, Adobe creative cloud and Rack Space.(Software Testing Help, 2019).

The mobile artificial intelligence offers various features to the users, such as: voice search, face unlock, and chat boxes on websites.Its demand is expected to increase by 9.68 billion US dollars in 2020(Mordor Intelligence, 2019). The 5G carries the highest potential for growth as its demand is expected to increase by 11.2 trillion USD from 2026.(Research and Market, 2019)  The key players of the 5G industry are AT&T, Samsung and Qualcomm. (Cision PR Newswire, 2019)

Markets

The leading markets for 5G includes: China, Sweden, South Korea and Finland(Research and Market, 2019).However, China is the largest market due to the existence of Huawei, which is the largest supplier of 5G globally. As development of 5G requires expertise and legal permissions for establishing base stations and antennas(Telenor, 2019), it will be recommended to collaborate with Huawei for 5G development. The leading markets for mobile artificial intelligence include: North America, Europe, Asia Pacific, Latin America, Middle East and Africa.(Fortune, 2019)The fastest growth market for mobile artificial intelligence is North America, and if the organization decides to invest in this technology, it would be recommended to invest in this market due to the favorable policies and government regulations for startups...................

 

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