Winner of the 2013 ecch Case AwardDescribes Apple's technique to design thinking, and innovation, direction. For several years, Apple has been ranked as the most progressive company in the world, but it attained such success and remains mysterious because of the company's obsession with secrecy.
This note considers its pursuit to develop, in the words of CEO Steve Jobs, insanely great products and the elements of the success of Apple. Focuses on: 1) design thinking; 2) product development strategy and performance; 3) CEO as chief innovator; and 4) daring company experimentation.
PUBLICATION DATE: January 09, 2009 PRODUCT #: 612C01-HCB-CHI
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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