Corporate Reputations: Built In or Bolted On Harvard Case Solution & Analysis

Despite the widespread support that the organization with the best reputation to outperform its rivals, there is uncertainty about how to establish such a reputation, especially among managers responsible for this task. For example, organizations often give money to worthy causes or to create social responsibility programs in the hope that it will appeal to their stakeholders. When such approaches, as it is only weakly related to the strategy of the organization, they appear to be "locked" and not "built" Thus, they may contribute to reputation, which is less in line with key organizations and less credible. They are also easy for competitors to imitate. Because of this, the reputation is based on the strategy of the organization is more likely to achieve sustainable competitive advantage. This article provides a legal framework, which illustrates a strategy led approach to the reputation of the building. "Hide
by Graham R. Dowling, Peter Moran Source: California Management Review 18 pages. Publication Date: February 1, 2012. Prod. #: CMR500-PDF-ENG

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