After a number of entrepreneurial accomplishments, Elon Musk invested and took a leadership role in Tesla Motors, a company dedicated to commercializing the completely electric car for the mass market. The Tesla Roadster, Tesla's present product, is considered the first fully electric vehicle with the capacity of replacing a gasoline-powered automobile because of its high performance and satisfactory range.
As other businesses, including the standard vehicle manufacturers and new entrants, develop their very own electric vehicles, Musk must decide what to do with Telsa Motors as an organization. Should he require the business public to create the capital for growth, sell to a greater manufacturer, or stay a niche business that is private? Could their product line expand to compete with the traditional players in the market?
Tesla Motors (in 2009) and the U.S. Auto Industry (Case A) case study solution
PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0003-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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