Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters Harvard Case Solution & Analysis

Case provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an advanced "portion pack" coffee brewing option, in a discussion to license technology to Green Mountain Coffee Roasters (GMCR).

Keurig Confidential Information for Negotiation with Green Mountain Coffee Roasters Case Study Solution

The negotiation will decide the royalty to be paid to Keurig by GMCR, who will produce capital expenditures, and determine whether exclusive distribution rights are secured by GMCR to Keurig's system.

PUBLICATION DATE: December 09, 2011 PRODUCT #: 812102-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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