Ten thousand villages (TTV) is a nonprofit fair trade organization with retail store located in Cincinnati, Ohio. During the opening of the store and the first two years of operation (2002-2004), Karen, chairman, and Cheryl, the store manager, struggle to develop customer-focused plan to ensure increased sales of its unique operation. Marketing issues, from site selection to store inventory selection and promotion are. In addition to covering the alternative method of doing business - a non-profit venture - it provides a platform for customer relationship management (CRM) implementation in a small, non-profit environment "Hide
. by Mary Conway Dato-on Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: May 31, 2010. Prod. # 910A08-PDF-ENG
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