Tellme Networks Inc. Harvard Case Solution & Analysis

Tellme, at an early stage venture capital firms in Silicon Valley, uses speech recognition technology to ensure that: 1) the "voice portal" of news and other information available from any phone, and 2) a turnkey application development and hosting services for other companies, who would like to make to include customer service and marketing applications. The two companies are interdependent: the application partner get wider use, when they are placed within the portal Tellme, and portal Tellme gets more use by hosting a rich set of applications. In autumn 2000, Tellme managers are discussing a number of strategic issues, the most important: 1) if they agree to make to include services for the mass market for Internet portals like Yahoo!, which will provide significant application development / hosting revenue, but the acceleration of competition for its own voice portal Tellme in;?, 2) they must conduct "Get Big Fast" strategy, investing aggressively in customer acquisition and brand building "Hide
? by Thomas R. Eisenmann, Nicole Tempest Source: Harvard Business School 19 pages. Publication Date: November 15, 2000. Prod. #: 801319-PDF-ENG

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