Taking the Plunge: New Luxury Ventures Harvard Case Solution & Analysis

Students at all levels investigate the psychology of entrepreneurship and new product branding and promotion as a young IBM executive decides whether to become an entrepreneur.

He he seek advisors must evaluate his business plan; and determine how much money it will require to get started. His product idea? On the go water for dogs. A team of advisers assembled and with market research complete, he must determine whether to take the plunge.

Taking the Plunge New Luxury Ventures case study solution

PUBLICATION DATE: May 14, 2009 PRODUCT #: UV2014-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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