Budget Car Rental Harvard Case Solution & Analysis

Budget Car Rental Case Study Solution


Task 1

I am planning to make a trip to Chicago from Detroit for 5 days business purposes from December 11 to December 15. The airport I would be flying to Chicago is the Chicago O’Hare International Airport. I would be renting a car from the car rental shops in the terminal of Chicago O’Hare International Airport. The duration of renting the car would be from December 11, 2017, at 10:00 till December 15, 2017, at 7:00 pm. The cost of renting a compact size car is $273.00 by paying at the counter and the cost of renting a standard size car is $349.50 paid at the counter. This shows that renting the compact size car is the cheapest since it is $273.00, cheaper than the standard size car which is $349.50.

Task 2

There are many closest car rental from Billings Logan International Airport which is the National, Budgeted, Avis, Enterprise and Thrifty Car Rental. All of these car rentals are inside the airport terminal and could be approached on foot as they are on the walking distance.

Task 3

The nearest car rental to the Hilton hotel, 921 SW Sixth Avenue, Portland, Oregon 97204 are the Avis and Budget Car Rental as both of these car rentals are in the same location. Both of these car rentals are around 0.5 miles away from the Hilton hotel and could be reached in 8 mins through walking or 6 mins through thebus. The address of the Avis Car Rental is 330 SW Washington St, Portland, OR 97205 and the address for the Budget Car rental is 330 SW Washington St, Portland, OR 97204.

Prepare for Test (Week 13 – 14)

a)    Participant Questionnaire

The purpose of developing this questionnaire is to identify the influential factors of customers using rental cars. We seek your assistance in completing this survey and the information provided by you will be kept completely confidential.

  • Gender:

 Male                         Female

  • Age:

 18 – 25                     26 – 35                     36 – 45                    45 Above

  • How often do you rent a car?

More than once a week              once a week              Once a Month

Occasional basis              Never

  • How many times have you rented the car through using the website?

More than once a week              once a week              Once a Month

Occasional basis              Never

  • Which type of car do you prefer while renting a car?

 Compact            Standard                   Economy

Luxury               Premium

b)      Usability Test Script

Hello, Mr. _______, my name is ________ and I am going to guide you through this session.

Before we begin, I would like to recall some of the information by reading it which would be covered during this session.

You would already know why you have been here in the session but let me clarify some of the things in this sessions. We’re are trying to understand the pros and cons of renting a car by using the website www.budget.com. The entire session would be covered in 10 minutes. The first thing I need to let you know that this session is to understand the importance of the website for renting  acarin which there is nothing you could do wrong here.

As you could observe that the site would offer an easier way for renting a car which consists of the payment methods which could be paid on the counter or on the website through advance payment which would result in saving money and the cars available on that area. This information would help us in determining the importance of the car rental website and would further help in bringing innovation to the website.

Please don’t think that your information would hurt our feelings as we prefer to have your honest information so we can bring the necessary changes. If you find any difficulty in filling the questions or carrying out the tasks, please just ask us. If you find difficulty in using the website for determining the location for acquiring the rental car, just let us know.

c)      Task description

For providing a reference and an example to the participant, task 1 would be conducted on the Washington airport which is Washington Dulles International airport for providing a review to the participant as for how he needs to complete the task.....................

This is just a sample partial work. Please place the order on the website to get your own originally done case solution.

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