Brooks West Sweet concept recently adopted a new brand strategy for Butterfields,'s line of caramel. West must decide how the new branding strategy to influence its trade-show marketing program "Hide
by Mark Parry, James P. Rubin, Melanie Jones, 3 pages. Publication Date: Mar 08, 2001. Prod. #: UV2959-PDF-ENG
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So what if remanufacturing cannibalizes my new product sales?
