So what if remanufacturing cannibalizes my new product sales? Harvard Case Solution & Analysis

Remanufactured items do not constantly cannibalize brand-new product sales. To reduce cannibalization and develop added revenues, supervisors have to comprehend how customers value remanufactured items. This is not a fixed choice and must be re-evaluated over the whole product life process.

While supervisors have a duty to take full advantage of earnings for the company, this is not always comparable to optimizing brand-new product sales. A portfolio that consists of remanufactured items can make it possible for companies to reach added market sectors and assist obstruct competitors from brand-new third-party remanufacturers or low-end items.

So what if remanufacturing cannibalizes my new product sales case study solution

PUBLICATION DATE: February 01, 2010 PRODUCT #: CMR447-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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