Remanufactured items do not constantly cannibalize brand-new product sales. To reduce cannibalization and develop added revenues, supervisors have to comprehend how customers value remanufactured items. This is not a fixed choice and must be re-evaluated over the whole product life process.
While supervisors have a duty to take full advantage of earnings for the company, this is not always comparable to optimizing brand-new product sales. A portfolio that consists of remanufactured items can make it possible for companies to reach added market sectors and assist obstruct competitors from brand-new third-party remanufacturers or low-end items.
So what if remanufacturing cannibalizes my new product sales case study solution
PUBLICATION DATE: February 01, 2010 PRODUCT #: CMR447-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
WE Marketing Group: Building a Global Marketing and Communication Company in China
Norton Co.: Strategic Planning for Diversified Business Operations
Del Norte Paper Co. (A)
EG&G Inc. (A) (Condensed)
EG&G Inc. (B)
Understanding Communications in One-To-One Relationships
Victors & Spoils: “Born Open”, Multimedia Case
Immigrant Entrepreneurship: Bringing Yanjing Beer to Canada
BabyCenter: Creating a Social Brand
Reconfiguring Stroke Care in North Central London
