Northern Telecom has spent $ 50 million to develop a new family of phone systems for small businesses. Investment proposal was justified on the basis of a marked influence market share. Now, the project team must develop appropriate support marketing program to launch the product in two markets -. The United States and Canada "Hide
by Robert J. Dolan Source: Harvard Business School 27 pages. Publication date: April 12, 1993. Prod. #: 593104-PDF-ENG
