Sunbeam Television (A) Harvard Case Solution & Analysis

Sunbeam Television, owner of a television station in Miami (Branch Fox), buys Channel 7 (a subsidiary of CBS) in Boston. They bring to the Boston station concepts and ideas, their Miami product news - that is, clear, content-based design, and no one around personalities. Industry changes force them to leave CBS affiliation in Boston. Having considered both the FOX and NBC, Sunbeam, finally settles on NBC. Consequences of their decision and reasons will be discussed. "Hide
by V. Kasturi Rangan, Scott Lathrop Source: Harvard Business School 19 pages. Publication Date: September 14, 1995. Prod. #: 596056-PDF-ENG

Sunbeam Television (A) Case Solution Other Similar Case Solutions like

Sunbeam Television (A)

Share This