Frugal innovation' is a new style of initiation that is popular in India and other countries in the global south, where citizens confront international challenges including poverty and climate change with limited resources. The solutions it places forth must be low-cost, robust and simple to use, and possess the possibility to be targeted at influential people.
However, used and solutions have a tendency to be developed locally, and some essential challenges are presented by local initiations that are scaling. The authors describe how to go about creating a 'hybrid model' for scaling an initiation, which entails focus to five baseline variables: price, active demand, a sustainable business model, outcome demonstration and powerful leadership.
PUBLICATION DATE: September 01, 2012 PRODUCT #: ROT180-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Problems at InSpeech
Affymax N.V.: An Initial Public Offering
Rio Tinto and the Resolution Copper Mining Joint Venture (B): Dewatering the Magma Mine
VOXIVA PERU (B): Closing the Digital Divide in Order to Serve the Bottom of the Pyramid
Sony Music (India)
Branson’s Virgin: The Coming of Age of a Counter-Cultural Enterprise (French) French
Central Retail Corporation
Cellular Telecommunications: An Industry Driven by Intellectual Property and Technical Standards
Green Hills Market Loyalty Program
Thomas and Stacey Siebel Foundation and The Meth Project
