In the spring of 1994, Saturn Corporation has been setting sales records by attracting more than 25,000 customers per month. Saturn officials believe that there is a long-term opportunity to sell 400,000 to 500,000 vehicles per year in the United States and selected international markets. Saturn managers are considering options for second assembly plant (known as "Module II") with General Motors (GM) since the beginning of the year. One of the possibilities is to expand the production capacity of the existing Saturn in Spring Hill, Tennessee. The second set of options involved conversion of one of several plants that were mothballed or was scheduled to close in the near future. "Hide
by Anita M. McGahan, Greg Keller Source: Harvard Business School 18 pages. Publication Date: August 18, 1994. Prod. #: 795011-PDF-ENG
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