Cooperating to Compete: EGS of Turkey Case Solution
Policies were adopted by Turkey in 1980s that freed trade as part of a structural adjustment plan. Within the garment industry, small- and medium-scale businesses weren't well placed to benefit from the new chances to compete in international markets.
In order to conquer challenges in advertising, getting funding, and negotiating with government trade officials, opponents came together to form EgeGiyimSanayive Dis Ticaret A.S. (EGS). The fast growth of eGS driven it to confront critical questions about future diversification opportunities and its governing structure.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: September 08, 1998
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