StudyBlue (A) Harvard Case Solution & Analysis

StudyBlue (A) Case Solution

Part A of the case opens in July of 2009 with Becky Splitt, CEO of StudyBlue, dealing with a series of challenging choices. These consist of: figuring out the proper company design to generate income from the StudyBlue website, which client section to target, and what does it cost? brand-new capital to raise (and from whom). The case informs the story of how StudyBlue was started as a side project of Chris Klündt and Steve Wallman in 2006 and how it developed into a full-fledge start-up with 7 workers. During 3 years, StudyBlue establishes a healthy subsequent of college users and includes substantial brand-new functions and performance. Nevertheless, by close of the case, there is still invisibly all around how rapidly it can grow profits down the road. Offered brand-new rivals imminent and the window for Series A financing round conclusion, Splitt should make her choices rapidly.

Part B of the case explains Splitt's choice of picking a funding partner for StudyBlue's Series A financing round. She needs to weigh the advantages and drawbacks of companion with a fully grown angel financier group where she would deal with less limiting terms than companion with an equity capital company however likewise less loan and as a result a much shorter working runway. Her other choice is to partner with an equity capital partner which will ensure smart consultants, hiring assistance and more dollars however likewise more limiting terms and a possible criteria to transfer the business from Wisconsin to the west coast. Lastly, Part B of the case feature the many modifications in the challenging landscape in between 2009 and 2010, consisting of the intro of 2 brand-new gamers and the acquisition of numerous others by big business entities.

This is just an excerpt. This case is about Business

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