This case in detail the history of Southwest Airlines since its inception in 1971 until 2004. The case contains detailed information on the business model and the reasons for the success of Southwest. It ends with a description of the competitive pressures of the company in 2004. The case can be used for the course of service operations or strategy. "Hide
by Elliott N. Weiss, Marlene Friesen Source: Darden School of Business 18 pages. Publication Date: November 23, 2004. Prod. #: UV3542-PDF-ENG
Related Case Solutions & Analyses:
Daewoo Shipbuilding and Marine Engineering
Harris Corporation: Financial Benchmarking
Whistler Corp. (A)
Cynthia Carroll at Anglo American (A)
Emergency Department Congestion at Saintemarie University Hospital
Bioco
XenSource (C)
Chantale and Clinton Call for Service
RBC: Mobile Wallet
American Outsourcing, Chinese Version
