Southwest Airlines: Singin the (Jet)Blues Harvard Case Solution & Analysis

This case in detail the history of Southwest Airlines since its inception in 1971 until 2004. The case contains detailed information on the business model and the reasons for the success of Southwest. It ends with a description of the competitive pressures of the company in 2004. The case can be used for the course of service operations or strategy. "Hide
by Elliott N. Weiss, Marlene Friesen Source: Darden School of Business 18 pages. Publication Date: November 23, 2004. Prod. #: UV3542-PDF-ENG

Southwest Airlines: Singin the (Jet)Blues Case Solution Other Similar Case Solutions like

Southwest Airlines: Singin the (Jet)Blues

Share This