Walt Disney Internet Group Japans Dimo Project Harvard Case Solution & Analysis

Walt Disney Internet Group (WDIG) Japan recently released a brand new set of interactive mobile character / agents platform NTT DoCoMo IMode, called Dimo. Having built the most successful mobile entertainment business in Japan using traditional Disney-branded characters and related to the content of Dimo ​​characters were designed to go far beyond entertainment and become valuable guides, assistants and friends for users constantly evolving mobile internet and more and more complex tasks included on this platform. Although the team WDIG Japan firmly believes that these types of character / agents will be the future of human-device interaction, subscription numbers six months after the launch of Dimo ​​suggest that Japan mobile consumers may not share that view. "Hide
by Philip Sugai Source: Richard Ivey School of Business Foundation 28 pages. Publication Date: November 16, 2004. Prod. # 904A26-PDF-ENG

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