In October 2011, Zhang Yuping, founder and chairman Hengdeli, the largest Swiss retail watches in the world, wondering how to work more closely with key suppliers, Swatch Group, Richemont Group, group LVMH, Rolex Group-and sustain high rates of growth in the Greater China. In particular, how to manage Hengdeli relationships with these suppliers to provide more supply in the market, where demand has outgrown supply? How to balance the needs of these Hengdeli competing suppliers, not being overreliant on one or two suppliers? As it could continue to expand its retail network in order to increase its value and position? As Hengdeli streamline portfolio management to maximize returns in the long run?
To enhance their effectiveness, color cases should be printed in color. "Hide
by Rohit Deshpande, Nancy Hua Dai Source: Harvard Business School 17 pages. Publication Date: January 9, 2012. Prod. #: 512058-PDF-ENG
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