In this specific article, we develop an understanding of native promotion, an emerging innovative type of online advertising, which we translate as desired promotion communications that appear in-stream. Present types of native marketing could be viewed when it comes to their secrecy: how conscious a consumer is of intent and a native ad's source. Based on existing research, we argue that less secret native promotion could be more successful in the future, and illustrate this. Finally, we detail important concerns for all those marketers looking to capitalize on promotion that is native.
PUBLICATION DATE: November 15, 2015 PRODUCT #: BH701-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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