SKII China: Managing Public Relations Harvard Case Solution & Analysis

China was additionally P&G's fastest-growing market for skincare products and among the top markets in value world-wide.

For several years, P&G China enjoyed high sales and margin increase from SK-II and it was obvious that this merchandise could be a star. Nevertheless, two straight public relations (PR) debacles in China in 2005-2006 resulted in a drop in SK II's performance. As of 2007, was China P&G still attempting to reconstruct SKII's esteemed brand image and to recuperate consumers' confidence. This case examine the particulars of these two PR episodes and how P&G SK-II had managed these two occasions.

SKII China Managing Public Relations case study solution


This is just an excerpt. This case is aboutĀ GLOBAL BUSINESS

SKII China: Managing Public Relations Case Solution Other Similar Case Solutions like

SKII China: Managing Public Relations

Share This