China was additionally P&G's fastest-growing market for skincare products and among the top markets in value world-wide.
For several years, P&G China enjoyed high sales and margin increase from SK-II and it was obvious that this merchandise could be a star. Nevertheless, two straight public relations (PR) debacles in China in 2005-2006 resulted in a drop in SK II's performance. As of 2007, was China P&G still attempting to reconstruct SKII's esteemed brand image and to recuperate consumers' confidence. This case examine the particulars of these two PR episodes and how P&G SK-II had managed these two occasions.
SKII China Managing Public Relations case study solution
PUBLICATION DATE: November 20, 2008 PRODUCT #: IB81-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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