Sonance at a Turning Point (B) Harvard Case Solution & Analysis

In 1982 Sonance, a high end audio company, invented a brand new product class: inwall speakers. At the close of 2005, Sonance was at a turning point. The firm was confronted with decreasing profitability and market share that was shrinking.

The business had to rethink its marketing strategy to locate a route to profitable and sustainable growth. This two-part case summarizes the decisions of management along with the events and developments that followed the 2005 scenario discussed at a Turning Point in Sonance.

PUBLICATION DATE: August 22, 2010 PRODUCT #: CU141-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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