The Walt Disney Company: The Entertainment King Harvard Case Solution & Analysis

Question no 1:

Answer to question no 1:

The company was started by Mr. Walt Disney. The company was about innovation and ideas, as people are always attracted towards new ideas and innovation. Mr. Walt Disney focused on surprising people through his stories and innovation. As the idea of making a mouse speak as human beings is a unique idea after which many companies have followed him.

The company’s motive is to make the people experience more creativity of Disney. The objectives of the company are to provide quality entertainment and provide maximum return to their shareholders. Mr. Eisner was of the view that the investors of Disney should at least receive a return of 20% on their investments.

Mr. Eisner wanted to provide maximum benefit to the investors, but never wanted to compromise on the quality of entertainment and business ethics of Disney. He was a very active person and looked into every new project started investments.

Mr. Eisner wanted to provide maximum benefit to the investors, but never wanted to compromise on the quality of entertainment and business ethics of Disney. He was a very active person and looked into every new project started by Disney. He provided his creative thoughts to every project started by Disney and made sure that the quality of Disney remained up to the required level.

The above are the reasons why Disney has achieved the new heights of success and glory. The hard work and dedication has paid off to Disney.

Question no 2:

Answer to question no 2:

Mr. Michael Eisner joined Disney in 1984 as the Chairman and Chief operating officer of Disney. He had an energetic personality who had a lot of experience in this field and was the president and chief operating officer at Paramount pictures.

He started new businesses under the name of Disney. At the time when he joined Disney, Disney was facing low profits and the share price of Disney was low. After he joined Disney his first step was to make movies for the adults as the company was previously only focusing on the children.

Mr. Eisner started planning to create movies for adults in 1984 the year in which he joined Disney by creating touchstone studios. In the next year, he produced a TV serial for NBC after the success of the serial he began to syndicate TV programs in 1986.

In 1987, he introduced the idea of opening stores of Disney, which contained all the contents related to Disney for the people to attract them. The first store was opened in 1987. In the same year, Mr. Eisner started the first night club-pleasure island.

In the following year, Mr. Eisner was considering increasing the demand for the Disney stories by increasing the number of stories going on air via TV channel. For the purpose of increasing the demand of Disney, Mr. Eisner purchased a TV station.

The income increased almost 400% in the following 4 years of Mr. Eisner joining Disney. His ideas worked well for the company and gave Disney back what he left behind and that was the charisma of Disney.The Walt Disney Company The Entertainment King Case Solution

Question no 3:

Answer to question no 3:

Yes, Disney has diversified too far in the recent years. Disney has invested in many businesses in recent years. The company has invested in cruise, media network, parks and resorts, studio entertainment, Disney customer products and Disney interactive.

Disney is able to invest in more businesses; an example would be airlines. This is a recommended business that will suit the company and to flourish the company with the new ideas with airplane industry............................

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