Heinz Ketchup product manager discovers that she does not have sufficient stocks of finished goods and production capacity to meet the demand for new commercial plastic bottle of ketchup. Alternatives include the abolition of trade promotions and put on the distribution. "Hide
by John A. Quelch, John L. Teopaco Source: Harvard Business School 7 pages. Publication Date: September 18, 1985. Prod. #: 586036-PDF-ENG
Related Case Solutions & Analyses:
Sabena Belgian World Airlines: Weytjens First Assignment
Sun Microsystems Inc. (B)
Valerie Morgan
India Shedding Tears over Onion Prices
Valero Energy Corporation and Tight Oil
The Big Dry and Australia’s Water Markets
U.S. in 2001: Macroeconomic Policy and the New Economy
System Dynamics Modeling: Tools for Learning in a Complex World
Commerzbank AG
GuideStar
