Lotus Development Corp, the number one firm Microsoft has traditionally sold to its customers through distributors and retail dealer network. In early 1986, the company is considering the option of selling directly to large corporate customers. Students should analyze the pros and cons of such a change in decision making. "Hide
by V. Kasturi Rangan, Douglas R. Scott Source: Harvard Business School 17 pages. Publication Date: September 22, 1986. Prod. #: 587078-PDF-ENG
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