Social shopping promotions from a social merchants perspective Harvard Case Solution & Analysis

Using Web 2.0 to the user participation and social networking features, social resellers have emerged as a promising online communication between merchants and consumers by offering special offers group discount for price-sensitive customers and earlier technologies. Our study compares the two most popular types of merchants and restaurants of social and medical services for the seven key factors influencing the sale with merchant Groupon promotion. We believe that these two types of social merchants show significantly different characteristics for a successful promotion. Based on the new proposed model, the value of life for social action store, this study also discusses its applicability to the figure model and provides guidelines for social marketers who want to reach the maximum life from social advancement store. Finally, we discuss the implications of our study social traffickers and intermediaries social shopping. "Hide
on to Lee, Kyoochun Lee Source: Business Horizons 11 pages. Publication Date: September 15, 2012. Prod. #: BH488-PDF-ENG

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