Social Media: A Tool for Open Innovation Harvard Case Solution & Analysis

Social media have enhanced the communication with external stakeholders, but despite the fact academic research and managerial activities have not utilized it as an equipment to grow open innovation over the whole innovation channel, including R&D, crossing ideation, and commercialization. Subsequently, it shows lack of awareness regarding the effective use of social media for the development of open innovation. This article is accompanied by various case study design, and which evaluates its use over the whole innovation program. It generates a need of implementation by managers of various technological and organizational adaptations to make sure they understand and derive the potential advantage from the application of social media.

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Social Media: A Tool for Open Innovation

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