Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society, Chinese Version Harvard Case Solution & Analysis

As the most famous entertainment program in China, Fei Cheng Wu Rao, enters its fourth year, company leaders struggle with dilemmas of the best way to keep the show fresh and reach new markets.

In particular, the show is poised to expand to Africa, yet there are important questions regarding how to tailor a program designed to catch the attention of a demographic that was unique to new cultural circumstances within China.

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