Smartex: An Electronic Cash System Harvard Case Solution & Analysis

Mercantile Bank of Australia, along with six other Australian banks, bought a license for issuing SMARTEX, smart card-based electronic money in Australia. Australia has been a popular destination for smart card test, because it has a complex telecommunications infrastructure and a high degree of urbanization of the population, who have demonstrated an interest in new technologies. The case deals with the process used by licensees to develop and launch SMARTEX SMARTEX in Australia. In addition, the second generation SMARTEX chip which has a multi-functional, will soon be available. As SMARTEX licensees to contribute to this new chip to make use of its advanced features without confusing the consumer? "Hide
by Ali F. Farhoomand, Gerard Tocquer, Eva YH Kwan Source: University of Hong Kong, 20 pages. Publication Date: January 1, 1999. Prod. #: HKU043-PDF-ENG

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