Should I Advertise on the Interstate Harvard Case Solution & Analysis

Signing highway logo program has existed for over 20 years. Since its creation, the majority of motorists have come to rely on these blue signs provide information about the services provided at each exit on the highway. However, there are few, if any, literature, considers the program as a source of advertising, and no official literature, refers to the signing of the program in terms of independent business owners. Provides business owners with information about the service signing program logo highway. Describes the five steps that owners can follow to determine whether the site is viable and value-added investments. "Hide
by Jacci L. Rogers, Tara Blackburn Source: Business Horizons 6 pages. Publication Date: November 15, 2005. Prod. #: BH174-PDF-ENG

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