In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, faced with the problem of the definition of the strategic approach of the League in the wireless market - and to present their views NFL team owners. What was the best strategy for the mobile space League? The case describes the past, which is widely regarded as a landmark deal for the NFL and its $ 780-million, four-year exclusive partnership with Verizon. Provides detailed information on digital revenues NFL media, and those who belong to the general media, and other league revenues. Provides a rich discussion of the new features distribution and subsequent marketing and channel management challenges. "Hide
by Anita Elberse, Kelsey Calhoun, Daven Johnson Source: Harvard Business School 19 pages. Publication Date: October 20, 2010. Prod. #: 511055-PDF-ENG
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