The vice-president and the general manager for Michigan Plastic Inc.’s Shelby Division is encountering numerouschoices. Shelby specializes in thermoforming plastic gasoline tanks for the global automotive firms such as General Motors, Ford and Toyota.
The vice-president is looking at approaches to restart growth at Shelby, a division that's been the topic of a turnaround attempt from 2007 to 2010. In fact, the vice president has committed to his chief executive officer to double sales in the following five years. This case looks at the competitive environment - of technology and the state adversaries - and the vice-president's challenge in selecting the growth option.
Shelby Division 2012 case study solution
PUBLICATION DATE: October 16, 2014 PRODUCT #: W14517-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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