It seemed like creator-CEO Brian Scudamore might not be able to pursue franchising as a growth option for his rubbish-removal company after all. Through the years, he had overcome many hurdles, including buying out his "too-ardent" co founder, firing all of his workers so he could begin all over again when he became disillusioned with the company's developing culture, and neglecting at experimenting with student franchising to raise the rate of growth. Now looking to expand within North America, he had turned to a professional franchising version and had developed a new brand to help grow the business.
Paul Guy, his first franchisee who was beginning his operations in Toronto, had just phoned. It's crazy when they could get exactly the same service free of charge to charge $300 to pick up something! We had never heard of that Vancouver, but that is a huge issue here!" Was Guy overreacting, or had Scudamore made a major blunder in his growth strategy?
Rubbish Boys, Spanish Version case study solution
PUBLICATION DATE: January 15, 2008 PRODUCT #: 811S01-HCB-SPA
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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