Integrating the Enterprise Harvard Case Solution & Analysis

Vertical control sabotage organizations that need a bottom-up innovation to be competitive. However, the organizational integration becomes increasingly important. New research shows how technology is helping leading companies to solve the problem by integrating horizontally. One of the major management problems, particularly in large, diversified, global company is the conflict between the autonomy of subunits and corporate cohesion. New research reveals a number of ways the top sheet of companies that tension. In the last decade, the performance criteria are often ignored as his officers promoted corporate performance. Empowerment efforts to improve competitiveness, but the block of left behind knowledge. Today (because the needs of customers includes internal borders and technology has changed the way innovation gets managed) leaders recognize the need to address the integration of external tensions. In one company, BP, CEO John Browne created process expertise to help your business unit leaders to integrate horizontally. Managers who ran similar businesses have been assigned to help each other to improve both individual and collective work. How did the culture and managers successfully completed all the hard effort, as entrepreneurship and mutual trust have been strengthened. Managers who want to build a horizontal integration, without compromising business should allow time for tough action and capacity to take hold. "Hide
by Sumantra Ghoshal, Lynda Gratton Source: MIT Sloan Management Review 10 pages. Publication Date: 01 Oct 2002. Prod. #: SMR090-PDF-ENG

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