In the month of October 2011, an enthusiastic young entrepreneur residing in Ghana faced a critical situation. Given his degree in marketing from a renowned Ghana Institute of Management and Public Administration and his earlier work experience running a retail clothing store, he was self-assured that he can branch out and initiate his own photocopying amenities in his hometown of Koforidua where there is a distinct undersupply of photocopying services.
The proposed store would be found near All Nations University, whose students and faculty would supply a stable interest in the offering. He must carry out a breakeven analysis and return on investment workings to evaluate whether he must go ahead with the enterprise.
Scuby's Enterprises Starting a Business in Ghana case study solution
PUBLICATION DATE: April 02, 2014 PRODUCT #: W14079-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
KKR-The Dollar General Buyout
Sinofert Holdings Limited: Urea Distribution Planning
Corporate Identity and Culture
Stitch It Group Inc.
Beijing EAPs Consulting Inc.
UTC Fuel Cells: Innovation Inside a Large Firm
Managing a Public Image: Sophie Chen
Doer’s Profile Jimmy Carter (James Earl, Jr.) (1924 – )
Note on Insider Trading Liability
Udayan Care: Achieving Growth in a Social Enterprise
