In July 1991, Irfan Mustafa, West Asia Area Vice President and CEO of Pepsi Cola Pakistan Incorporated (PCI), face a number of dilemmas. First, in the 7-Up acquisition, Mustafa was to convince the remaining Pakistani 7-Up Bottling sell its bottling plants PCI and supervision resulting integration. Second, Pepsi Cola International has shifted its focus to global brands, and the date of purchase 7-Up International in 1986, was cleared of all marketing and technical support for local customers successful Pakistani brand Pepsi, Teem. In light of the emphasis on brands, Mustafa needed to determine the role of each brand in its portfolio (Pepsi, 7-Up, Teem and Mirinda), with special emphasis on 7-Up and Teem. Finally, in an attempt to provide 7-Up from Teem, formerly rivals, PCI has developed cloudy Teem-milky lemon-lime soft drink. Mustafa was to estimate how clouds Teem was a great potential for growth, and if so, to determine how its role in Pakistan despite the resistance of its bottlers. This case is the dilemma of Mustafa, also referring to the urban and rural marketing and distribution of tasks. "Hide
by Wasim Azhar, Davina Drabkin Source: Stanford Graduate School of Business 28 pages. Publication Date: June 27, 2008. Prod. #: IB84-PDF-ENG
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