Shanghai Volkswagen: Time for a Radical Shift of Gears Harvard Case Solution & Analysis

At the dawn of the 20th anniversary of its participation in the passenger car industry in China, Shanghai Volkswagen (SVW) was caught in the changing internal and external environment, the factors critical to the success of his past are gone or rapidly declining. Although at first stroke risks awarded Volkswagen with a dominant market position and high profitability, such as dominance and profitability may not be sustainable in the long term, as the competitive transformation of landscapes. The test is, SVW can quickly adapt to the new environment and a new set of competitive advantages, it is profitable positions against their rivals. "Hide
by Ali Farhoomand, Zhigang Tao, Irene Wang, Lu Yi Source: University of Hong Kong, 19 pages. Publication Date: January 17, 2005. Prod. #: HKU373-PDF-ENG

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