Irene Fellner possesses her family's three-star resort in Switzerland. Confronting falling revenues, she undertakes a conjoint analysis that suggests she should take on a brand name.
Learning objectives: This case is appropriate for teaching at executive levels, EMBA or MBA. In particular cases, it may also be taught as a means to illustrate the application of conjoint analysis in undergraduate classes. In particular, the case would be successful for market research, segmentation, pricing and hospitality courses.
PUBLICATION DATE: May 01, 2009 PRODUCT #: IMD406-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
Related Case Solutions & Analyses:
CoalfFields Coffee: Where to Go
Unintended Acceleration: Toyotas Recall Crisis
Bandyworks (B): Tom Bandy-Growing Letting Go
George Martin at The Boston Consulting Group (C)
Fisk Alloy Wire and Percon
Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)
Bond Ratings
Scientific-Atlanta, Inc.
Case Analysis: General Microelectronic, Incorporated: Semiconductor Assembly Process
M&T Bank Corporation (MTB)
