Betfair vs. UK Bookmakers Harvard Case Solution & Analysis

Betting exchanges provide an electronic platform that allows ordinary consumers not only backed the team to win, but to lay the odds for other punters to each other. This business model allows players to cut out the middle man bookie, and results in a much more efficient two-sided market. Betfair.com "dominated by exchange rates threatens to undermine the traditional bookmakers business model. It examines two aspects of the industry: 1. Which specific elections do Betfair to do to become the dominant exchange rate, winning the competition for Flutter.com? 2. Which stage at Betfair.com "with the business model and those bookmakers interact? Betfair.com will naturally dominate the industry, and if so, how to respond to the bookmakers?
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by Ramon Casadesus - Masanell, Neil Campbell Source: Harvard Business School 23 pages. Publication Date: July 25, 2008. Prod. #: 709417-PDF-ENG

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