SERVIENTREGA: FOUNDERS IN COMPETITION Case Solution
This is a Spanish variation. Among the most significant strategies companies in Colombia, Servientrega started as a one-man carrier function on the streets of Bogota in 1982. Jesus Guerrero, a resourceful messenger kid, established his own shipment service at the age of 18. After drawing in more customers than he might deal with, he encouraged his sis Luz Mary to sign up with the business and invest her cost savings for half of the shares. Eventually, Servientrega was expanding so quick that they used other brother or sisters. Jesus offered one bro a 5% cooperate business, anticipating his sis to work on the very same. Nevertheless, she hung on to her 50% and utilized her bulk investor position to take control of, requiring her sibling from the CEO task. Jesus started obtaining brand-new logistics operations that he combined into the Guerrero Group, which today has 39 subsidiaries (consisting of Servientrega) and utilizes 28,500 individuals. The claims that pestered the previous partners and put their endeavor at danger eventually triggered Jesus to introduce a rival to Servientrega, RedServi.
This is just an excerpt. This case is about Business
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