In the previous decade, Procter & Gamble has transformed Oil of Olay from "oil of old lady" into Olay Total Effects -- one of its most powerful brands. Is one of your brands a diamond in the rough? The authors outline five essential questions that will enable you to assess whether or not to put money into brand reinvention.
If a brand can answer them all in the affirmative, odds are great that it really has the capacity to be transformed into a star from a laggard. The writers present the five parts of their Brand Reinvention Framework: station, and suggestion, target, offerings, creation, describing in detail the way to approach each element.
Revitalize Your Business A Brand Reinvention Framework case study solution
PUBLICATION DATE: September 01, 2011 PRODUCT #: ROT150-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Global Dimensions
REFLECTION ESSAY
The Banyan Tree
Escapes Outdoor Living Designs Inc.
Gametime
Numenta (in 2010): The Age of Truly Intelligent Machines?
UPS in India (in 2011): A Package Deal?
Bandyworks (B): Tom Bandy-Growing, Letting Go
Johnson Family Farm – Hedging Decision
The Buenos Aires-Colonia Bridge (B): Sequel
