Revitalize Your Business: A Brand Reinvention Framework Harvard Case Solution & Analysis

In the previous decade, Procter & Gamble has transformed Oil of Olay from "oil of old lady" into Olay Total Effects -- one of its most powerful brands. Is one of your brands a diamond in the rough? The authors outline five essential questions that will enable you to assess whether or not to put money into brand reinvention.

If a brand can answer them all in the affirmative, odds are great that it really has the capacity to be transformed into a star from a laggard. The writers present the five parts of their Brand Reinvention Framework: station, and suggestion, target, offerings, creation, describing in detail the way to approach each element.

Revitalize Your Business A Brand Reinvention Framework case study solution

PUBLICATION DATE: September 01, 2011 PRODUCT #: ROT150-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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